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avatar for Yves Morieux

Yves Morieux

Boston Consulting Group
Senior Partner
Yves Morieux is a Senior Partner and Managing Director at The Boston Consulting Group, a BCG fellow and director of the BCG Institute for Organization. He is based out of the firm's Washington DC office.
Yves has advised more than 500 organizations and contributed to the development of organization theory relating to the behavioral and structural conditions for economic value creation and competitive advantage. Turning these insights into practice with the Six Simple Rules of Smart Simplicity, he has helped CEOs with their most critical challenges, for instance, moving their companies from quasi bankruptcy to industry leadership, for transforming the business model and culture to reach new heights, or successfully managing groundbreaking innovations.

Organizations are confronted to a new wave of complexity: both the private and the public sectors need to satisfy more and more numerous, volatile and contradictory performance requirements – such as quality and costs, innovation and efficiency, global consistency and local responsiveness. Unfortunately organizations tend to respond by increasing their internal complicatedness, through a proliferation of cumbersome structures, procedures, scorecards and systems. This complicatedness chokes productivity and innovation, while disengaging people. Instead, the adequate solution is to simplify the organization: Smart Simplicity, allowing to manage business complexity without getting complicated, with more impact and lower cost. What are the obstacles, how can they be removed? In this session, Yves Morieux, the creator of Smart Simplicity, will discuss these questions and propose the practical steps to make organizations simpler and smarter.