CEO and Chief Analyst
Fersht is an acclaimed author, analyst and visionary in IT Services and BPO, the Digital Transformation of enterprise operations and cognitive automation strategies. Fersht coined the terms "The As-a-Service Economy" and "Digital OneOffice", which describe HfS Research's vision for the future of global operations and the impact of cognitive automation and digital technologies. Fersht was named Analyst of the Year in 2016 for the third time by the Institute of Industry Analyst Relations, which voted on 170 other leading analysts. HfS Research was named Independent Research Firm of the Year for 2016. Pior to founding HfS in 2010, Fersht has worked various analyst roles for Gartner (AMR) and IDC and was BPO Marketplace leader for Deloitte Consulting.