avatar for Ajay Arora

Ajay Arora

D'Decor Home Fabrics Pvt. Ltd.
Managing Director
Ajay Arora, Managing Director of D’Decor, has been in the family business since 1991. Ajay has been instrumental to grow the company into an international brand, D’Decor, with his vision and business acumen. The company has achieved leadership position in the international and domestic markets and is currently the world’s largest manufacturer of curtains and upholstery fabrics.

D’Decor caters to various product categories such as curtains, upholstery, made-ups and beddings. With the ‘Live Beautiful’ philosophy at the core of design, the group has partnered with various European studios to bring over 20,000 SKUs for customers to choose from. The group revenue has grown along with the brand name, from INR 31.5 crores in 1998 to nearly INR 1500 crores in 2016.

Ajay believes that one of the key drivers of success in today’s market is digital. Poised for growth in a digital economy, D’Decor has aligned its corporate strategy and digital initiatives to deliver winning customer propositions. As a pioneering move in the industry, D’Decor has successfully launched various digital assets that cater to both, the trade as well as the end consumer. From Computer aided Design & Manufacturing to enhancing the in-store experience, Digital is at the heart of D’Decor.

Alumnus of the prestigious Owner President Management program at Harvard Business School, Ajay has also studied textile engineering from VJTI, Mumbai. Currently D’Decor serves in more than 65 countries with 5 manufacturing facilities, is available at 1500 retail points in India and through various international channel partners.