In a time of great digital disruption for businesses everywhere, the winning combination of cognitive technologies and the cloud is more vital than ever. Now, data is our most valuable resource and the insights drawn from it are premium currency. A new class of systems that understand, reason and learn are augmenting our business -- and human -- intelligence. So how should businesses compete in this new Cognitive Era? How can the IT industry ensure AI is rolled out effectively, but also responsibly? And how do we take advantage of cognitive cloud platforms to make the world more prosperous, healthier, efficient, sustainable, and more just?